What is Aurum?

AURUM is the exclusive bike brand from the multiple Grand Tour champions, Alberto Contador and Ivan Basso.

To become a Grand Tour winner requires talent, focus and the level of dedication that only occurs when overwhelming passion for success meets incessant discipline. The rare few who achieve multiple Grand Tour victories push this to a higher plain. Contador and Basso share the devoted mindset of serial winners, and now, retired from pro cycling they are free to create the bikes of their dreams, for you: AURUM.

The name AURUM reflects the passionate character of the brand and the Latin connection between Alberto and Ivan, born in Spain and Italy respectively. AURUM means gold; it is the material of winners, the most precious medal and spot on the podium, reflecting both Contador and Basso's passionate desire for success – whether in racing or in business – and their belief that Magma will set the gold standard for high end road bikes.

Aurum Magma

Evolution of excellence

Frameset inc Integrated Cockpit from: £4680

The new MAGMA is even faster, more aerodynamic, more integrated. Always excellent.

 The experience accumulated from years of competition by Alberto Contador and Ivan Basso, combined with the expertise of our R&D department in advanced carbon fiber design and manufacturing, and five years of testing, manufacturing, and selling the first-generation MAGMA. 


The frame, fork, seat post and integrated handlebar of the new MAGMA have been designed and developed exhaustively in CFD (computational fluid simulation) with the idea of being the fastest bicycle on the market. In the final design, the improvements are estimated at ~7W, with the same size, wheels and components.
The integrated handlebar provides an additional gain of ~10W.

GIRO LIMITED EDITION

Only 1 Giro D'Italia Frameset available at Ride 24/7.

Size 54cm // Integrated Handlebars included

Price: £4990

Contact us to discuss a custom build.